West Coast Cooler FASHIONWEEK is brainchild of PR empress Cathy Martin. Twice a year Belfast's best dressed gather to see the consumer highlights of the season. In addition to the high end and high street favourites, the programme embraces local talent with the likes of Nor Lisa, Ruedi Maguire and Una Rodden featuring.
I attended Belfast FASHIONWEEK last Thursday for the high street event (I've said many times how much of a high street fan I am). I was acting both as blogger and in my new role as wholesale manager for Argento. We held an exclusive pop-up installation to show local stylists, bloggers, boutiques and influencers the upcoming spring summer collections. A casual catwalk and an open display allowed attendees to inspect and admire the collections up close and personal.
|the argento dream team|
|clockwise from the top: posing with Ruth from Willow Lane, chatting with Louise of The Real Elle Woods, apparently gesturing with Argento VM Sinead.|
I case you're wondering about my outfit:
Shirt: River Island
Jeans: New Look
As I'm saving for my holidays, my ensemble was made from existing wardrobe favourites.
|clockwise from top: new season Dirty Ruby collections, Belfast Fashion Week creator Cathy Martin and correspondent Katie Larmour|
While the menswear selection was a little limited, Belfast's fashionable men are becoming more confident and it was inspiring to chat with many local style influencers such as Lewis Cameron and Jamie Russell of Beyond Man and Jeff of Belfast Times (who sported an enviable camouflage tie and lapel pin combo by my friend and favourite Sam Mercer)
|Piaras Smyth in George at Asda and Fat Face (picture courtesy of CMPR)|
Thanks to everyone who attended and for making a fledgling blogger such as myself so welcome.